What’s the ROI of U.S. business travel?

USTA commissioned Oxford Economics to determine the impact of U.S. business travel on the economy. Their research showed that for every dollar invested in business travel, businesses benefit from an average of $12.50 in increased revenue and $3.80 in new profits. The average business in the U.S. would forfeit 17 percent of its profits in the first year of eliminating business travel and it would take more than three years for profits to recover.

In an era of social media brandjacking, expect more initiatives like this to counteract potentially damaging claims. 

USTA letter templates:
http://bit.ly/TravelROI

USTA 13 communication tips:
http://bit.ly/13USTAtips

Jeremiah Owyang’s Forbes interview with Greenpeace social media:
http://bit.ly/greenpeacetactics