How @aewheeler and @MatthewGuiste implemented Starbucks’ customer engagement program

In a great presentation from the recent BlogWell conference in San Diego, Starbucks’ Director of Digital Strategy Alexandra Wheeler and Category Manager Matthew Guiste reviewed how they built Starbucks’ social media program, and discussed how their framework enabled them to determine what was - and wasn’t - a social media priority.

Posted 2 years ago 1 note

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  1. 360m posted this

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