September 2010
4 posts
WatchLocation-based marketing myths.
July 2010
8 posts
WatchForrester on the Age of Experience
I often argue that the 20th Century was about learning how to scale stuff (manufacturing, logistics, etc) and that the 21st Century is about scaling ambition. This Forrester video talks about the importance of learning how to create experiences.
As home theatre became big, theatres got off their collective butts to invest in better sound, Imax, 3D Theatre, and...
What’s the ROI of U.S. business travel?
...
June 2010
3 posts
WatchGoogle VP Marissa Mayer discusses the Physics of Data for the Parc Forum.
It’s a great discussion of the growth of realtime data - for example, the average person now uploads 15x as much data as they did 15 years ago - which suggests people need to think about long-term coping skills. Here’s the original page at the Palo Alto Research Center.
WatchKate Ray - An Introduction to the Semantic Web I found this via Buhlerworks.
May 2010
2 posts
WatchShannon McDowell of Hilton Worldwide: Implementing a Global Social Media Policy
In her BlogWell Cincinnati case study presentation, “Implementing a Global Social Media Policy,” Hilton Worldwide’s Director of Website Management & Communication, Shannon McDowell, shares how they’re working to build a policy that works across their 3,500 hotels in 81 countries.
Shannon...
April 2010
3 posts
WatchHow To Use Foursquare
March 2010
42 posts
WatchAnd, here’s the Sunset Magazine spec.
Link: Original TechCrunch article.
WatchThe MIT Media Lab is rolling out comm.unity, a social media platform designed for CRM and e-commerce applications. Imagine if your sales force had this: they could instantly visualize which existing customers had a common need for a new product and act accordingly.
WatchHelge Tenno presents “Mobile Abilities” - an overview of 12 dimensions of the mobile platform, along with examples.
The twelve dimensions include mobile’s ability to help people collaborate, to interact with objects, play games, act as a remote control, etc.
360briefs let you quickly experience specially-curated slide-based presentations in a couple of minutes, using sound...
WatchGreat presentation on “No More Middlemen” - suggested by @luxuryprgal as a must-see.
360briefs let you quickly experience specially-curated slide-based presentations in a couple of minutes, using sound and pacing to highlight key points. We select only high-quality presentations we think our audience would like. If you find the presentation useful, please download the report in its...
WatchAriana Huffington, speaking at the 4A’s San Francisco Conference
Huffington spoke with her usual wit about how the Internet in general and social media in particular have changed the way people access media content. “We” — meaning users as well as media outlets — “are consuming news, sharing news, developing news. We are all part of that story,” she noted.
Online readership is up 34...
WatchDirk Shaw - Beyond Social Media Metrics
Early reports were merely social media metrics with loose ties to business goals. It was not clear how to get from one to the other, and as a result, it was hard to answer whether social media actually do anything for our business. As Dirk Shaw spent more time working with the media, he saw how social media could generate leads and build brand awareness in...
Watch8 Steps to Improve Customer Experiences
Watch RightNow®’s CEO and founder Greg Gianforte present 8 Steps to Improve Customer Experiences to see how your company can provide exceptional customer experiences while reducing operating costs. This video walks you through 8 steps that have been successfully proven with more than 1,900 RightNow clients.
Watch@ScottMonty discusses Ford’s social media strategy, with tons of links
Monty talks about how he responds to reporters or social media inquiries, the Ford Fiesta campaign and their approach to Twitter. He spends less time talking about the operational wins he’s gained so far - like shifting communications away from more expensive phone calls and personal meetings to less expensive...
